Firehose

I’ve been jamming small wood chocks and rolled up bits of paper under this <div> for hours in an attempt to get it level, but I still can’t get it aligned quite right.

SEO is not a game of absolutes, and anyone who acts to the contrary is dubious at best.

Search engine optimisation is extremely complex. By design, nobody has a completely full and comprehensive understanding of search engine ranking – not even the people working at those search engines. This is intentional and done to prevent exploiting the system.

The same is true for Generative Engine Optimisation (GEO) or Artificial Intelligence Optimisation (AIO), but to an ever greater extent. LLMs are so complex and trained on so much data that they regularly do things unprompted and act in ways uninstructed. As it stands, even someone who knew all about the functionality of the models would be unable to speak in absolutes.

I’m not saying that SEO folk are scammers or conspicuous (though some are), but SEO/GEO/AIO experts who speak with complete certainty and in absolutes are doing so from a place of sales, not truth.

For as silly as I think it is, I think we should support people embracing accessibility technologies for the sake of AI agents by pointing them to the correct resources rather than pushing them away wholesale.

This is a chance to make a more accessible web, even if motivations are misguided.

By developing good, performant apps close to the web platform you save yourself a lot of time you’d otherwise waste on implementing skeletons and loading screens.

At the lights. We lock eyes. Him in orange car of yesteryear and me on unicycle. He revs. We turn attention to the road. Drag race.

The lights change. We go.

I gun it. He takes off slow. Gives me a brief chance.

He throws a hand out the window to wave farewell and speeds into the darkness.

I don’t trust the validity of academic papers not written in serifed type, and I certainly don’t trust certifications lacking blackletter.

Next time I write display: absolute, just kill me.

I always listen to Lou Reed’s Metal Machine Music when coding so I can hear how computers think.