Launching new branding is always a tad stressful. Will people like it? Will they reject the new in favour of the old?
However, the launch of the new Stoat icon I designed has been a resounding success. People love the new icon!
They love it so much, in fact, that since launching yesterday it has already been named ‘Toast’ by the community. 🍞
Thousands of people have liked the announcements of the new icon across social media, and many more have reached out to me personally to express their fondness.
Already I’ve seen fan art of the new logo across a few platforms, and it really is wonderful to see everyone embrace it so openly.