CapChord

Self-founded business.

CapChord started out offering closed captioning services for web content. This is the origin of its name, being a blend of ‘caption’ and ‘chord’.1 Though the sudden jump in publicly available AI offerings eventually made this non-viable on a small scale.

Following the winding down of captioning services, CapChord pivoted to mobile call-out support dedicated to helping the elderly and those with limited technical knowledge by providing support with a range of digital tasks.

This face-to-face support was vital in helping me learn how to liaise with clients and how to act in a professional environment. I picked up on issues such as some clients needing not just help but a full explanation of what I was doing and how I was doing it to assist them in understanding their own technology. This led me to tailor my operation to explaining and teaching as well as troubleshooting and fixing in a way that is both efficient and effective. I gained a wealth of knowledge and took away many lessons.

Now CapChord serves as the home of my freelance endeavours. In September 2026 I overhauled the website and branding in pursuit of emphasising craft and care in the face of the skill erosion and corporate culture under AI.

The CapChord logo, a distored serif font.
The website’s embed image.

Today CapChord stands as a modern tech institution with an emphasis on quality and doing right by both users and clients.

Footnotes

  1. A chord is an action made when typing on a stenotype. It’s somewhat equivalent to pressing a key on a keyboard, though that is a gross oversimplification. ↩